Manager - Product Marketing

- The Product Marketing Manager is responsible for assisting in the development and implementation of marketing and brand strategies to support the products marketing and sales goals.

- Will be responsible for achieving results through the development and execution of marketing plans (online and offline), creating marketing materials, and managing resources.

Marketing -

- To develop marketing and brand strategies to support organizational objectives. Knowledge of and ability to apply marketing strategies to marketing tactics is critical in this position.

- Contribute to the development and execution of marketing campaigns to drive awareness, increase sales, and create loyalty. Provide leadership and direction in the implementation of marketing plans, including direct response, marketing events, promotions, and advertisements. Develop, create, and manage timelines and project workload for initiatives.

- Work collaboratively with Sales teams to identify and support marketing plans and tactics to achieve prospect trial and sales objectives. Provide subject matter expertise on appropriate marketing mix and vehicles to achieve objectives, while exploring new mediums. Research, recommend and develop new marketing ideas.

- Oversee the creation of marketing materials, including brochures, collateral, sales tools, presentations, case studies, white papers, email. Work with Marketing and Sales teams to develop sales tools, including presentations and sell sheets.

- Conceptualize and execute marketing creative. Immerse in all aspects of the creative process; including conceptualizing how and when to use marketing materials and capture the target audience, and brainstorming and working with internal resources to execute new marketing ideas. Partner and interact with vendors to supply materials supporting marketing concepts.

- Track, monitor, and evaluate results for specific marketing programs and campaigns, to determine ROI and support the development and refinement of future marketing plans.

Brand Marketing -

- Assist in efforts to strengthen the Companies brand identity, awareness, and consistency. Be the - brand champion.

Experience and Educational Requirements:

- Bachelor's/PG Degree required  5+ years of experience in Product Marketing.