Manager - Product Management - Manufacturing

Outcomes Activities for achieving Outcomes

Identifying opportunities for new polymer and Launching.

- Polymer range analysis of competition, target Segments, capability, opportunity and synergy.

- Market study, analysis, changes happening

- Customer-New product development interface.

Identifying opportunities for new segments & Markets

- Market study of segments other than auto and electrical where engineering plastics can be used

- Studying segments in developed economies where where EP is used.

- Study competition segments

- Market study of International market and working with Exports team for launching the products into targeted markets

Manage product packaging - Evaluate packaging needs of customer and launch new packaging.

- Improve existing packaging if required

Enhance the brand image - Plan & implement brand building concept

- Offering full information on products through product brochure and timely technical inputs and presentations

- Taking active part in seminars, paper presentation, exhibitions etc., for promotion Of products in domestic and international market

- Facilitate seminars / workshops

- Monitor distribution effectiveness

- Evaluate and launch value added services

- All sales promotional activities

Manage target market share - Share analysis

- Polymers market share analysis

- Positioning against competitors

- Analysis on competitiveness of supply chain/ distributor analysis

Profit Management

- Managing product mix

- Managing polymer mix

- Zone/customer mix

- Domestic/export mix

- ROI of distributor

- Preparing monthly price list

- NPR comparison viz-a-viz competition for domestic & import customers

Track customer industry - Market analysis of auto and electrical segment from published data and market information

- Convert the above into market size in terms of polymers for share analysis

- Identify strategic OEMs in target segments

Decision Making Boundaries

- Preparation & implementation of launch strategy for new polymers and segments

- Recommend product pricing

- Finalizing Seminars/ Events for Branding