Support the product strategy, research & analytics activities to measure the impact of product initiatives via market insights and contribute to achieving product excellence across all existing and new product areas.
Experience & Qualifications
- Masters degree in analytics, data science or MBA with product management background
- 5 to 8 years of prior experience in similar roles spanning market research, analytics, consumer trends analysis and/or product management
- Area specific knowledge: Product management experience with sector specific expertise; knowledge of consumer preferences, laws & regulations.
1. Collecting primary data on product insights, customer feedback & consumers, competitors and consolidating information into actionable for product development & management
Analyze customers, markets, and opportunities to balance risk, technical complexity and value.
2. Ideating features/capabilities based on market intelligence about competition & customers
3. Analyze sectors with respect to opportunities, issues, market trends, competitors perspective and identify potential new product offerings / new features
4. Capture data on product usage, adoption, consumer sentiment and generate insights to increase NPS, adoption and product improvements
5. Support adhoc data capture, engineering, management & analytics requisitions from business teams to support decision making. Oversee the data/report requests process: tracking requests submitted, prioritization, approval
6. Ongoing tracking key usage metrics of assigned products to continuously improve
Facilitate the creation and maintenance of documentation
7. Spot industry trends, shifts and disruptions and put them into perspective with the company's strengths and capabilities for creating a dynamic and agile strategic roadmap for product/solution development and create a deep organizational understanding of the sector
8. Handle research assignments/projects suggested by sector heads analyze data, interpret results, and prepare technical & functional feasibility reports
9. Analyze and interpret business problems using root cause analysis, hypothesis generation, survey design, benchmarking, and other qualitative and quantitative methods
10. Conduct research by speaking with senior executives, academics, industry experts, etc. and conducting wide-ranging secondary literature searches
11. Partner with CPIO to capture data on product usage usage, adoption, consumer sentiment and generate insights to increase CX, adoption and business impact.
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