Manager - Product & Customer Marketing - B2B SaaS

Hiring Product and Customer Marketing Manager for a B2B SaaS Company @Pune Loc

About: Our client is the leading Monetization and Hyperlocal Co-Op Marketing platform, helping Marketplaces and Brands across industry verticals to unlock exponential growth trajectories with the proprietary AI-ML-led adtech and martech stacks that can be natively integrated into a brand's or marketplace's ecosystem. It's AI-Driven E-Commerce Marketing Platform Enables Online Businesses around the Globe and get relevant Customers Rapidly.

Roles and Responsibilities

- The Product Marketing Manager will own the messaging, positioning, and growth strategy for Company's Retail Media Platform. Go-to-market focused, this role will drive awareness and adoption of OSs unique and differentiated product through the customer journey.

- As a Product Marketing Manager, You will :

Produce a range of content to fuel top, middle, and bottom of the funnel marketing activities, from partnering with sales team to develop messaging for digital ads and email campaigns to creating thought provoking white papers and webinars.

- Understand buyer's journey for key audiences and map high impact content and messaging appropriately at each stage.

- Work alongside product SMEs to develop and deliver high-impact repeatable sales tools such as collateral, case studies, presentations, competitive positioning, training, sales collateral, etc.

Desired Candidate Profile

- At least 5 years of experience in a Product Marketing or similar role, ideally in a fast growing SaaS startup targeted at international markets, especially the North America and Europe.

- Track record of effectively partnering with multiple stakeholders, especially product management, engineering, sales, and account management teams.

- Excellent writing, speaking, and visual storytelling skills. Your work will appear in publications, our blog, on our website, in sales presentations and at events that we host

- Deep analytical skills, equally comfortable pulling out qualitative insights from customer interviews, digging into keyword research, or diving into quantitative marketing metrics

- Comfortable and excited to work in a fast-paced, highly data oriented team