Manager - PPC Campaign - IT

PPC Campaign Manager

You have : (PPC Campaign Manager)

- 10+ years of total experience

- Professional certification in AdWords is a plus.

- Professional experience in analysis of data and reporting.

- Extensive knowledge of paid search methodologies and techniques for managing search campaigns on Bing/Yahoo and Google

- Outstanding knowledge of analytics tools, e.g. Google Analytics, Tableau, WebTrends etc.

- General understanding of SEO and advanced digital marketing skills.

- Familiar with all Social media sites and platforms e.g. Instagram, Facebook, Yahoo etc.

- Understanding of HTML and XML will be an added benefit.

- Self-starter with a positive outlook.

- Analytical and inquisitive, with excellent attention to detail.

- Passionate about biddable media with a general thirst for digital knowledge and a significant interest in new platforms and channels.

What you'll do : (PPC Campaign Manager)

- Come up with new campaign ideas with basic framework, then flesh out all the details when approved

- Develop overall strategy for new campaign launches including success metrics

- Define new campaign requirements, budgets, target audience

- Competitive and market research

- Work with other teams to ensure new campaign launch requirements are delivered

- Define targets for KPIs for new campaigns

- Coordinate with PPC Campaign Managers and PPC Ops Manager to manage transition of newly launched campaigns

- Tracking daily, weekly & monthly KPI's to identify opportunities for new campaigns

- Coordinate projects and manage timelines across various teams within the organization