Manager - Performance Marketing/Website Marketing - FMCG/FMCD

i. Able to handle and manage multiple agencies & vendors and coordinate efficiently

ii. Have extensive knowledge, experience, implementation exposure on PPC performance and have done acquisition based campaigns

iii. Have worked on Google Acquisitions | Social Channel Acquisitions | Native

iv. Expertise on Campaign Targeting, and Audience Management

v. Paid campaign landing page optimization

vi. Responsible for UI, UX for the website and Landing pages optimization

vii. Responsible for driving leads on website, blogs and achieve targets

viii. Managing and optimizing page performance, speed performance, load time management, reducing bounce rate, reducing form adandonment.

ix. Google analytics measurement, tracking and insights and optimization

x. Understanding of Word Press platform and optimum utilization of plug ins, SEO optimization parameters, etc.

xi. Responsible for driving Organic performance (SEO ) including all on-page and off page marketing activities

xii. Optimizing website w.r.t load speed, page speed

Skills

i. 5-8 years of relevant experience

ii. Knowledge of Lead targeting, nurturing

iii. UI, UX, SEO Optimization

iv. Number Driven

v. PPC - Worked on Google, Facebook and other lead gen platforms.

vi. Know how of Call center management