Manager - Performance Marketing - Skincare D2C Business

About the company:

Founded in 2022 by an FMCG veteran , this D2C startup is your one-step solution to a complete skincare routine. Recommended by leading dermatologists in India and backed by science, it offers high end skin care products carefully designed for the Indian skin. These are available in travel-friendly, spill-proof and recyclable packages through its own website as well as popular ecommerce portals.

The company has seen phenomenal growth and has been funded by HUL (India's largest FMCG co) in their most recent fund raise.

About the role:

As a Performance Marketing Manager, you will be resonsible for Planning, executing, and managing performance marketing campaigns across multiple channels (PPC, SEO, social media, email marketing, display advertising) with a focus on execution and optimization.

What you need to do:

- Analyzing campaign performance data to identify trends, insights, and opportunities for improvement.

- Managing budgets and forecast marketing campaign growth and ROI.

- Collaborating with the marketing team to align performance marketing strategies with business goals.

- Continuously testing and optimizing ads, landing pages, and overall campaign performance to increase efficiency and effectiveness.

- Staying up-to-date with the latest trends and technologies in digital marketing to drive innovation within our campaigns.

- Preparing and presenting regular reports on campaign performance, insights, and recommendations to stakeholders.

Ideal Candidate Profile

- Bachelor's degree in Marketing, Business, or a related field.

- 2-3 years of hands-on experience in performance marketing, with a proven track record of executing successful campaigns.

- Strong proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Google Analytics).

- Excellent analytical skills, with the ability to translate data into actionable insights.

- Strong project management skills, with the ability to manage multiple projects simultaneously under tight deadlines.

- Creative thinker with attention to detail and a problem-solving attitude.

- Excellent communication and teamwork skills, with the ability to collaborate effectively across different teams.