Manager - Performance Marketing - SaaS

- Performance Marketing marketing manager for a leading SaaS based company based out in California- having operations across World

- Build and scale Global Digital Marketing Demand Center for the orgNISATION

- Own the development and implementation of organic, paid marketing, paid social, ABM strategy; presenting results to senior management

- Design and implement models which predict ad performance (ROI)

- Deploy, monitor, and iterate campaigns flighted on the major networks

- You will be responsible for content distribution, lead acquisition and conversion through digital channels

- Deliver Performance Marketing Goals

1. Plan all web, SEO/SEM, ABM and Paid Social ICP targeted campaigns

2. Execute - across all avenues

3. Measure and report performance of all digital marketing campaigns

4. Optimize - Own end-to-end email marketing and optimize campaigns to support funnel conversions

- Work closely with the field marketing team in the regions to support their demand-generation initiatives

- Identify trends and insights and optimize spend and performance based on the insights.

- Own, integrate and maintain the martech stack and drive optimizations

- Own end-to-end email marketing and optimize campaigns to support funnel conversions

- Work closely with sales ops and other cross-functional teams to support various initiatives that drive growth

- Run A/B tests, quick experiments and drive product-led growth initiatives