Manager - Performance Marketing - Real Estate Platform

We are looking for a Performance Marketing Manager for a Series A Funded Real Estate Platform

Job Profile:

- As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth.

- Build and manage lead generation campaigns across various channels including Google Search, Google Demand Gen, Google Display & Facebook to drive revenue and increase ROI.

- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics & In House Lead Management tools.

- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.

- Work with creative and marketing teams to test strategies and innovation.

- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Requirements:

- Graduate / Post Graduate in Marketing, Advertising, Business, or a related field.

- 5+ years of Real Estate digital marketing or has been associated with a reputed Mandate firm and has experience of dealing with multiple clients and projects simultaneously.

- Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.

- In-platform execution experience setting up campaigns in Facebook Ads Manager & Google Ads

- Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.

- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.

- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.

- Outstanding presentation skills.

- Excellent written and verbal communication skills.

- Strong project management skills.

- Critical thinker and creative.