Manager - Performance Marketing - Online/eCommerce

Job Description : 

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies across all mediums

- Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns across various Advertising portals-

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Understanding campaigns and creating relevant ads

- Perform ongoing paid keyword discovery, expansion, and optimization

- Research and analyze competitor advertising links and strategize the best plan ahead for the business

- Manage all efforts on digital paid media: SCO, SEM, Display, Paid Social, Affiliate, Direct buys, third-party tools

- Drive digital marketing efficiencies, using different platforms and new products/formats, active co-creation and planning with Google/FB/others as a partner