Manager - Performance Marketing - Online/eCommerce

Job Description :

- Manage, review, and perform daily account responsibilities associated with Google AdWords,

- Facebook, Bing and other platforms for the product.

- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

- Manage the creation of large keyword lists.

- Provide creative copy suggestions and graphical ad templates.

- Manage Display network placement lists on AdWords and through other contextual advertising platforms.

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.

- Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Keep pace with search engine and PPC industry trends and developments.

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance product goals.

- Monitor and evaluate search results and search performance across the major search channels.

- Communication to team and management on project development, timelines, and results.