Manager - Performance Marketing - Media

Your main responsibilities will include:

- Creating and executing a strong performance marketing strategy & execution plan

- Developing and managing digital prospecting and remarketing campaigns

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Implementing A/B testing and conversion rate optimization

- Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Implementing marketing automation and lead generation strategies

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results

- Staying updated with the latest performance marketing trends and technologies

Key Requirements:

- You have a degree in Marketing, Business Administration, or a related field

- You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels

- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience

- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations

- You are a highly goal-oriented individual and have excellent communication skills

- You are open-minded, curious, and a strong problem solver