Manager - Performance Marketing - IT

Performance Marketing Manager

About Us :

Hiver offers teams the simplest way to offer outstanding, personalized customer service. As a customer service solution built on Gmail, Hiver is intuitive, super easy to learn, and delightful to use. Hiver is used by thousands of teams at some of the best known companies in the world to provide attentive, empathetic and human service to their customers at scale. We're a top rated product on G2, and rank very highly on customer satisfaction.

At Hiver, we obsess about being world class at everything we do. Our product is loved by our customers, our content engages a very wide audience, our customer service is one of the highest rated in the industry, and our sales team is as driven about doing right by our customers as they are by hitting their numbers.

We're profitably run, and are backed by notable investors. K1 Capital led our most recent round of $22 million. Before that, we've raised from Kalaari Capital, Kae Capital and Citrix Startup Accelerator.

We have worked hard to build a work environment that is invigorating, creative and positive. We love working with people who own and love what they do, and we are serious about making sure that everyone who works at Hiver finds the work that they do enriching and satisfying.

Role :

- Hiver is looking for a Performance Marketing Manager to drive bottom-of-the-funnel leads through paid advertising.

- This is currently an individual contributor role with room to grow 8-12 months down the road.

Years of Experience :

- 3-4 years with at least 2 years of core experience in paid marketing. You should have deep expertise in Google Ads.

- However if you're confident in your abilities then we encourage you to apply regardless of the years of experience.

What you'll be doing :

- Work closely with the Head of Paid Marketing to grow and optimize the end-to-end PPC funnel (right from keyword research, bid management, writing ad and landing page copy)

- Work closely with developers and designers to build landing pages

- Work closely with the Content and Outbound teams to run retargeting campaigns

- Explore new and/or unconventional paid acquisition channels

- Explore and manage all paid partnerships (example G2 Crowd)

- Rigorously A/B test to maximize the ROI from each channel

What we expect :

- Foremost, you're a hands-on person

- You have an analytical mindset and are obsessed with ROI. You know when to pause campaigns and when to double down

- You're comfortable with copywriting

- Up-to-date with the best practices in online paid acquisition and measurement but aren't reluctant to still A/B test

- You take the time to deeply understand a target audience and device campaigns that inform, engage, and motivate to act

- Create progress reports on campaign performance, advice next steps, and share any learnings vis-a-vis messaging, targeting etc

- A team-player who can pick up ad-hoc relatable projects/tasks when urgently required

- Deep expertise in Google Ads platform

- You've worked with companies where the primary target market is US

- You value speed and moving fast

Some must-haves :

- Managed a monthly ads budget upward of $ 200K

- Experienced in MS-Excel/Googlesheets user

- Some nice things to have but not dealbreakers

- A Google Ads certification

- You've worked with SaaS companies

- You know your way around CRMs like HubSpot