Manager - Performance Marketing - Internet/Online

As a Performance Marketing Manager, you will be responsible for ideation, execution and reporting of all paid digital campaigns for the brand.

It's critical that you enjoy marketing category creating products and have a knack for increasing mass adoption by unique, innovative and out of the box strategies.

Responsibilities :

- Develop campaign strategies, define rigorous A/B test, and drive execution

- Identify new opportunities and channels for digital advertising

- Understand our target audience and personas; help develop new audience personas

- Constantly measure and report campaign performance

- Acquire insights on our campaigns & best practices in online marketing and keep strategies up-to-date

- Ensure that the digital identity speaks to the brand's USPs and offline trajectory

- Collaborate with internal teams (design, content & product) to ensure flawless execution of daily workflow

Requirements :

- 3+ years of experience in marketing

- Hands-on understanding of digital marketing fundamentals

- Mandatory understanding of A/B testing, marketing analytics tools, and platforms like Facebook Business Manager & AdWords

- Data-driven approach to problem-solving and decision making

- Ability to fuse popular culture current affairs with business-centric advertising

- Ability to exercise initiative, work effectively under pressure & pay attention to detail