Manager - Performance Marketing - Internet/Online

Team | Function SME Online | Digital Marketing

Location : Noida 125

Designation : Manager Performance Marketing

Reporting Manager : Director - SME Online

Education : B. Tech & MBA - Tier 1/1.5 college

Role Responsibilities :

- Manage the performance marketing team

- Setting up effective planning and strategizing marketing activities for Moglix through web & app

- Optimize & create marketing campaigns across channels (Google, Facebook, Criteo etc.) to achieve the targeted RoAS (Return on Advt. spent)

- Process implementation, including defining and tracking performance

- Optimization and bid management of PPC campaigns

- Analyze Clicks and Conversion data, ad expenses and ROI

- In-depth knowledge & understanding of e-commerce digital marketing (including shopping Ads)

- Manage & execute App campaign for Moglix targeting increasing the active user base

- Digital Marketing professional having above 2 to 5 years of digital marketing experience

- Understanding of various online marketing channels (Like - Ad words, Facebook Ads, LinkedIn ads, Twitter ads, email, SEM, contextual, affiliate, etc.)