Manager - Performance Marketing - Healthcare

Performance Marketing Manager

Headquartered in Bangalore, our client is a digital first non- judgemental healthcare brand that provides access to specialised primary care across skin, hair, sleep, sexual health, nutrition and fitness categories. This startup has brought the hospital right to the doorstep of customers thereby eliminating the pain & risk of going for regular hospital visits.

They have a one-stop solution providing both doctor consultations services and products. Founded in 2020, the company is FSSAI approved and all the medicines are manufactured through FDA approved facilities. The doctors are registered with MCI (Medical Council of India), and the products are made from natural ingredients and hence safe to use.

- This wellness platform is revolutionising primary health and wellness in India.

- As a Performance Marketing Manager, you will be responsible for delivering the best in class account management solutions.

What you will do :

- Performing daily account management on Facebook & Google Ads or other search platforms for a variety of categories

- Understanding category goals, creating and executing strategies to exceed defined goals

- Providing recommendations and executing strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels along with other search and app channels

- Being updated about latest feature and finding ways to implement the same as experiments in the client account/s

- Generating weekly and monthly category reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

- Monitoring and administering web analytics dashboards, reports, and key reporting tools, and pointing out key areas of importance in accordance to client goals

- Working with leadership to explain and modify strategic plans

- Understanding and staying current on industry trends, competitive landscape, and internal product development efforts

- Spearheading Business Review meetings with multiple Internal and external Stakeholders and showcasing business growth

- Suggesting and developing new campaigns across multiple channels

- Maintaining partnerships with PPC and other ad platforms and vendors

Candidate Profile :

Desired Candidate Profile :

What you need to have :

- Graduate/ MBA with 3 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) & Facebook Ads

- Good understanding of web and app analytics

- Passionate about the Paid marketing campaigns across Web and App eco system

- An outstanding ability to think creatively

- Knack of numbers and identifying and resolving problems

- Excellent communication and interpersonal skills, with the ability to be personable yet persistent

- Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals

- Hands on knowledge of, Google Analytics, Google Ads, Bing

- Experience in planning and managing the advertising spends with clients over last 2 years

- Advanced Excel and Microsoft office skills

- Advanced certification for Google Ads, Google Analytics

- Experience working on 3rd party App analytics. Web analytics platform

- Excellent problem-solving and analytical skills and impeccable business judgment