Manager - Performance Marketing - FMCG/Real Estate

Responsibilities:

- Develop and implement performance marketing strategies across multiple channels, including but not limited to search, display, social media, email, and mobile advertising

- Create and manage campaigns that generate high-quality leads, increase website traffic, and improve brand awareness and engagement

- Optimize campaigns through A/B testing, targeting, and creative experimentation to maximize ROI and meet KPIs

- Manage and allocate budgets, monitor performance, and report on key metrics to senior management

- Collaborate with cross-functional teams, including sales, design, content, and analytics, to align marketing initiatives with business goals and ensure a consistent brand message

- Stay up-to-date with industry trends, best practices, and emerging technologies to identify new opportunities for growth and innovation.