Manager - Performance Marketing - FMCG

Roles and Responsibilities:

1. Execution of effective and compelling Marketing/visibility activations across platforms like Amazon, Flipkart, Blinkit, 1mg, Pharmeasy and FirstCry etc.

2. Should have worked on planning and end-to-end execution of AMS (Amazon advertising) campaigns and Flipkart PLA/brand ads as the major focus of the role rests here

3. Analysing insights from tools like Amazon Pi, flipkart insights and feeding them to business team to drive higher revenues, bring new customers to the brands, etc

4. Achieve the desired ROI and visibility for all brand ad campaigns within the budget assigned.

5. Have strong experience in analyzing and optimizing campaigns to increase efficiency.

Education Qualification required: Graduate/ Post-Graduation in Management / MBA in Marketing specialization preferred.

Key Skills and Attitude Required:

- Knowledge of Amazon PI Ability to solve day to day problems

- Understanding of Display, search ads, PLA on portals Good written and oral communications

- Analytical skills

- Proficient in Excel

- Ability to Manage multiple priorities and hard deadlines

Experience:

1. "Overall experience of 5+ years in running campaigns with monthly budget of 80-90 lacs+ & driving ROAS, SOV & Ad recall as an objective."

2. Should have worked on planning and end-to-end execution of AMS (Amazon advertising) campaigns, Amazon PI and Flipkart PLA/brand ads

3. Strong excel knowledge and analytical skills