Manager - Performance Marketing - Education

Performance Market Manager

Location : Delhi

Experience : 6.0 - 8.0 Years

Must-Have :

Working in any product firm.

Experience in online campaigns.

JD :

- Manage and optimize online campaigns to drive growth in target markets.

- Strategize and monitor performance marketing as well as organic campaigns to generate leads for our courses.

- Monitor lead quantity and quality metrics to maximize enrollments within the defined budgets.

- Plan and implement engagement activities for lead nurturing (for example - webinars, email based outreach, cross-sell, etc).

- Prepare and/or review marketing collateral for various courses.

- Identify new vendors and campaigns to grow leads at top of the funnel.

- Create daily, weekly, monthly reporting to drive business goals.

- Provide insights into market conditions, competitor activity and customer behaviour etc.