Manager - Performance Marketing - Education

Hiring for Performance Marketing Manager

Location : Gurgaon

Must have excellent analytical skills and expertise in Digital Marketing.

Look after :

- Return on Advertising Spend

- Quantity, Quality, and Cost of Qualified Leads

- Community Size Growth & Engagement on Social Media

- Create and execute a performance marketing strategy & execution plan

- Develop and manage digital prospecting and remarketing campaigns

- Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Ensure successful planning, execution, optimisation for key traffic KPIs via paid, organic & own media channels

- Identify, plan and experiment new strategies & channels to continue to meet or exceed established critical metrics

- Work closely with the marketing and sales teams to brainstorm ideas, create original concepts, and develop messaging that results in effective and compelling communication

- Prepare analytics dashboards to track campaigns' success and media spend.