Posted By

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Prajakta Kulkarni

Director at Qrata

Last Login: 13 November 2024

Job Views:  
179
Applications:  64
Recruiter Actions:  29

Job Code

963237

Manager - Performance Marketing - eCommerce

4 - 7 Years.Any Location
Posted 3 years ago
Posted 3 years ago

As a Manager in our Performance Marketing team, you will be responsible for driving the growth of APAC & North America regions through digital marketing. This team is a key driver of growth for Headout and is responsible for acquiring customers and generating demand for our vast collection of experiences and destinations. This is a key role for our overall company growth and profitability.

As Performance Marketing Manager, you will:

1. Manage all paid user acquisition channels for APAC & North America. This includes:

a. Responsible to deliver ROI & GBV targets for your regions and growing these each quarter

b. Actively manage and grow SEM campaigns for new and existing categories & markets

C. Identify opportunities to scale existing channels of user acquisiton including SEM, OLA and Facebook d. Develop new channels of user acquisition to drive new growth and diversify channel-mix

e. Improve the efficiency of the team through process improvements, decision making frameworks and automation

f. Improve reporting and data analysis to uncover new opportunities or underperforming segments

2. Coordinate with other teams such as product, data, operations & supply to participate in & lead company-wide growth projects by leveraging various levers like:

- Identifying new market opportunities

- Product enhancements

- Pricing strategy

- Competitive benchmarking

- Building stronger engagement loops and cross-channel campaign strategies

What we're looking for:

- 4+ years of experience in managing SEM campaigns at scale

- 2+ years of experience in managing a team

- Detail-oriented and analytical

- Strong learning curve

- Data-driven decision making

- Able to effectively organize, prioritize & manage their time

- Experience with Automations is a big plus

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Posted By

user_img

Prajakta Kulkarni

Director at Qrata

Last Login: 13 November 2024

Job Views:  
179
Applications:  64
Recruiter Actions:  29

Job Code

963237

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