Manager - Performance Marketing - Digital Media Firm

Performance Marketing Manager

Mandatory Skills:

- B2b Marketing

- Acquisition campaigns

- Lead Generation

- SEM

- SEO

- Email Marketing

- Social Media Marketing.

- Meta Ads

- Google Ads

- Performance Marketing

Location: Bangalore This role requires the candidate to play a leading role in the management of digital projects inclusive of online planning and insight, online promotions, content production such as videos, online display advertising, web building and design, and social media. The Performance Marketing Manager will manage high quality acquisition programs, campaigns, and activities across the business's online platforms. Qualified candidates are encouraged to submit their resumes along with a cover letter detailing their experience and strategies for managing Digital Projects

Job Responsibilities:

- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.

- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis and provide actionable insights to optimize marketing strategies and maximize ROI.

- Utilize advanced analytics tools and techniques to track, measure, and report on key performance metrics, such as conversion rates, customer acquisition costs, and revenue attribution.

- Collaborate closely with the marketing team to define and execute targeting and segmentation strategies to reach relevant audiences and drive customer engagement.

- Stay updated on the latest industry trends, platforms, and tools related to performance marketing, and proactively incorporate them into the company's marketing efforts.

- Leverage your strong business acumen and problem-solving abilities to identify growth opportunities, drive innovation, and optimize marketing campaigns.

- Work closely with cross-functional teams, such as data analysts, content creators, and designers, to ensure cohesive and integrated marketing strategies.

- Conduct market research and competitor analysis to identify industry trends, consumer behavior, and potential market gaps.

- Develop and maintain relationships with external partners, such as advertising agencies or ad tech vendors, to explore new marketing opportunities and stay ahead of the competition.

- Utilize your proficiency in other marketing tools and platforms to support and enhance overall marketing efforts.

- Effectively communicate performance marketing strategies, campaign results, and recommendations to key stakeholders.

Requirements:

- Proven track record of at least 4 years in performance marketing

- Masters degree in Marketing, Business Administration or a related field

- Experience in B2B Performance Marketing, Preferable with Digital Media Agency

- Strong expertise in Meta ads, Google Ads, and other advertising platforms.

- Exceptional problem-solving skills and ability to think strategically to drive business growth.

- Excellent analytical skills and leverage data, metrics, analytics and consumer behavior trends to drive actionable insights & recommendations.

- Solid understanding of digital marketing concepts, including, SEM, social media advertising, and email marketing.

- Excellent communication and presentation skills

- Experience in handling media and creative agency along with affiliate vendor world.

Additional Information:

Type of Role:

1. Full Time with 6 months probationary period

2. 5 Days a Week / Day Shifts Only

3. Other Benefits - Medical Insurance / GPA / Self Help Policy / Communication reimbursements

Required Qualification:

- Master of Business Administration (M.B.A.) ,