Manager - Performance Marketing - D2C eCommerce

Performance Marketing Manager

Preferred Candidate:

- Overall, 3-8 years of work experience with 2-5 years of work experience in - growth hacking/ digital marketing, preferably in the e-commerce or D2C product industry

- Extensive and deep experience in running Facebook Ads & Google Ads is a MUST.

- Should have managed ad-spends > INR 1cr per month

- To lead, develop and deliver digital marketing plans in order to reach a targeted audience with required ROI and lead generation targets aligned with business goals.

- Collaborate with various teams, such as marketing, sales, operations, to ensure alignment and coordination of e-commerce activities.

- Ensure all data and ROI from marketing campaigns are clearly analysed and reported.

- Optimize the sales funnel and customer journey to maximize conversion rates and average order value.

- Analyse sales data and customer insights to identify opportunities for revenue growth and implement appropriate strategies.

Knowledge:

- Experience in digital marketing space, preferably at a fast-growing start-up D2C brand or FMCG organisation.

- Knowledge of digital marketing strategies and social media advertising.

- Analytical mindset with the ability to interpret data and make data-driven decisions.

- Excellent communication and interpersonal skills.

- Strong project management and organizational skills.

- Past experience of managing relationships with agencies and alliance partners with regular correspondence to maximise lead flow.

- Experience managing a team and mentoring and developing junior team members.