Posted By
Posted in
Sales & Marketing
Job Code
1292272
Our client is a global leader in med-tech space known for their high value range of products in India as well as internationally. They are a market leader in the global footprint and is currently on mission to accelerate their growth rate in India.
Job Description :
Reporting into Head of Marketing, your responsibilities would include the following:
- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
- Work with creative and marketing teams to test strategies and innovation.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
- You should be a Full Time MBA from a reputed college with a minimum of 6 years of experience in managing "Performance Marketing" function at a corporate level.
- Furthermore, you should have In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.
- Deep understanding of data or data modelling and ability to objectively identify insights for sharing with stakeholders is key requirement for the position
- Excellent written and verbal communication skills is non-negotiable
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Posted By
Posted in
Sales & Marketing
Job Code
1292272
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