Manager - Performance Marketing - Consumer/Healthcare

Our client is a global leader in med-tech space known for their high value range of products in India as well as internationally. They are a market leader in the global footprint and is currently on mission to accelerate their growth rate in India.

Job Description :

Reporting into Head of Marketing, your responsibilities would include the following:

- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.

- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.

- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).

- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.

- Work with creative and marketing teams to test strategies and innovation.

- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

- You should be a Full Time MBA from a reputed college with a minimum of 6 years of experience in managing "Performance Marketing" function at a corporate level.

- Furthermore, you should have In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.

- Deep understanding of data or data modelling and ability to objectively identify insights for sharing with stakeholders is key requirement for the position

- Excellent written and verbal communication skills is non-negotiable