Manager - Performance Marketing - BFSI/IT - IIT/BITS/NIT/IIM/ISB/FMS/MDI

Performance Marketing Manager

Job Type: Permanent

Job Location: Remote

Job Responsibilities:

- Aim to optimize SEO & ASO efforts for achieving target keyword SERP ranking.

- Execute lifecycle campaigns for CRM, focusing on designing automated journeys to convert signups into transacting users and eventually loyal customers.

- Strategize, execute and optimize paid marketing ads on Facebook, Instagram, and Google on priority to acquire users at the lowest Cost of Acquisition (CAC).

- Collaborate with content creators across LinkedIn, Twitter, Instagram, YouTube, etc., for influencer marketing efforts for month-on-month performance-based promotions

- Actively onboard and manage quality-focused affiliate partners, both for acquisitions and app traffic re-engagement, in their Affiliate Marketing initiatives.

- Establish digital-first brand partnerships to promote the company on various platforms as a part of a strategic approach.

- Prepare monthly plans for acquisitions, and execution across platforms. Primary ownership of plan vs achievement on spending, scale, and quality.

- Prepare a growth strategy to explore new avenues and initiatives to drive acquisitions through the funnel for overall growth.

Job Requirements:

- B.E. or B.Tech from tier-1 college

- Minimum 1 year of work experience in handling performance marketing across paid media, seo, aso, crm.

- Passionate about Personal investments space.

- Must have at least a basic understanding of paid media, seo, aso & crm channels.

- Experience with a crm platform such as Moengage, Webengage, Clevertap or similar.

- Excellent communication skills both oral and written.