Manager - Performance Marketing - B2B SaaS Startup

If you are passionate about the internet space, possess exceptional attention to detail, are an expert communicator, and above all, have a risk-taking attitude, then this highly visible role is for you!

Our client is the world's largest aggregator of business events. The startup is a business event discovery and networking platform that has also built other services like accessing speaker information and event agendas, viewing maps and getting directions to the venue, and setting reminders for the event. It aims to improve event-goers experience before, during, and after the event.

The company currently hosts over 300000 business events and drives over 30 million people to events. As the only platform with rated events, they use technology to maximize the value, users get from the event participation. Over the last 4 years, the company has grown from a small startup to a platform with global reach and clientele.

The company was founded in 2014 by serial entrepreneurs and IMT and Purdue University alumni, who have been part of managing and scaling many online business and products. The company drives massive B2B traffic from across the globe on a single amazing platform.

As a Performance Marketing Manager, you will develop, implement, track, and optimize all of our digital plans, programs, and campaigns across all digital channels.

This position requires you to think creativity, be proactive and self- motivated, highly curious and collaborative.

What you will do :

- Conceptualizing and executing digital/ social media marketing programs that promotes web and mobile adoption of the company platform

- Planning, executing and measuring experiments and conversion tests (web forms, calls-to-action, thank you landing pages) to improve KPI of our web and mobile platform

- Building overall communications strategy and help manage PR activities. This would include speaking to media and bloggers, hosts and guests, industry commentators and/or the wider community

- Collaborating with media partners and event organizers to increase brand awareness

- Optimizing email marketing channel to our customer database

- Helping with putting together bi-weekly newsletter to engage users

What you need to know/have :

- At least 1-2 years of experience in digital marketing (experience with digital branding and PR is a plus)

- Proven success in the development of campaigns and establishing relationships with digital influencers and media outlets

- Up-to-date with the latest trends and best practices in online marketing

- Experience with content and email marketing

- Strong analytical skills and data-driven thinking

- Strong interpersonal and communication skills

- Able to work independently with little direction and multi-task while being productive and timely