Manager - Performance Marketing - AdTech Firm

Our client is an Ad-tech company focused on providing monetization products to digital publishers. The services include search, display, native, video, and mobile advertising to monetize publishers inventory. It is a Yahoo! Bing contextual network that manages high-quality ad supply to more than 500,000 websites. The company is in partnership with some of the large ad networks, publishers, and leading ad tech companies.

The are one of the five largest ad tech companies and the second largest contextual advertising business. They have offices across New York, Los Angeles, Dubai, Zurich, Mumbai, Pune and Bangalore. Their US HQ is based in New York and Global HQ in Dubai.

About the role :

We are looking at beefing up our Performance Marketing to join our diverse global team and drive the core focus on Performance Marketing & Growth strategies. In this role, you will own and create the roadmap for building, implementing and execution of best-in-class Performance Marketing strategies across all channels, and uncovering new ways to drive customer acquisition, set up the required strategies in place, collaborate with senior stakeholders and drive implementation through a dynamic team spread across multiple locations.

- Brainstorm new and creative growth strategies.

- Work on building the go-to-market strategy for new channels, verticals, and work closely with leadership to help scale business

- Apply data driven insights to drive performance marketing strategies across all channels

- Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing - marketing channels to determine and make necessary adjustments to optimize performance marketing effectiveness.

- Lead a team of performance marketers to help conceptualize, develop and test campaigns to improve performance.

- Analyze the market, competitors and audience- providing actionable insights

Core Responsibilities :

- Driven by numbers and bring actionable insights to the table to grow traffic by integrating diverse data from multiple sources and communicate the same to the leadership team

- Deep understanding of business models, monetization strategies and end marketing goals

- You can collaborate with the creative, tech, business development & data team to build effective products as per the market need and effectively map them to the target audience

- Your key responsibility is to achieve periodic performance marketing goals at an optimal cost across multiple sources - Search, Display, Social, Native, Programmatic and Affiliate platforms

- Lead performance marketing strategy with direct responsibility for strategizing all aspects of digital campaigns: campaign conceptualization, to research, account structuring, Ad Rank improvisations, conversion funnel optimization & Reporting

- Drive campaigns from planning to execution and beyond to meet key performance metrics.

- Own user acquisition metrics to achieve weekly, monthly, and quarterly revenue goals across platforms - Web and Apps, for your product portfoli

- Lead & optimize media buying decisions by using vast sources of data: campaign reports, internal databases, competitor analysis and market intelligence

- Be at the forefront of latest Ad tech developments, DSPs algorithms, Product research & market opportunities to diversify & scale the business.

Who should apply for this role ?

- Juggle between multiple projects, ability to prioritize and meet deadlinesPreferably post-graduation degree and experience in e-commerce/ Ad Tech or Ed-Tech companies

- Relevant experience in performance campaigns (apps, lead generation)

- Proficient with media buys on AdWords

- Strong numerical orientation and proficiency in advertising metrics

- Creative thinker who can prepare creative ad-buying strategies

- Data Driven - Strong analytical skills and data-driven approach to decision-makin

- Strong organizational skills with ability to manage large no. of campaign

- Experience of managing US spends preferred

- Research and leverage industry trends and competitive analysis to inform performance marketing strategies

- Ability to pitch findings and ideas to stakeholders

- Juggle between multiple projects, ability to prioritize and meet deadlines