Manager - Performance Marketing

Ideal Candidate:

- 5+ Years in Performance Marketing.

- Prior exp in Education or Consumer business Organisation.

- Part of a large and a leader in the Education Industry in India.

- They have a vertical for BFSI education and are the largest such organisation in the country today.

- They offer educational programs in BFSI sector, in collaboration with major private sector banks in India.

Role:

- We are seeking a talented and experienced Performance Marketing Manager to lead our digital marketing efforts.

- The ideal candidate will be a data-driven marketer with a proven track record in developing and executing successful performance marketing campaigns across various digital channels.

Responsibilities:

- Develop, execute, and optimize multi-channel digital marketing campaigns to drive user acquisition, engagement, and retention.

- Analyze performance metrics, KPIs, and ROI to optimize campaign effectiveness and make data-driven decisions.

- Manage budgets effectively, allocating resources across different channels to maximize ROI and achieve business objectives.

- Collaborate cross-functionally with the creative team, product managers, and other stakeholders to align marketing strategies with overall business goals.

- Utilize various tools and platforms to track and report on campaign performance, providing insights and recommendations for improvements.

- Stay updated with industry trends, new technologies, and best practices in performance marketing to implement innovative strategies.

- Lead and mentor a team of marketing professionals, fostering a culture of continuous learning and growth.

Candidate:

- Bachelor's degree in Marketing, Business, or related field; Master's degree preferred.

- Proven experience (5+ years) in performance marketing, with a focus on digital channels such as PPC, SEO, SEM, social media advertising, and email marketing.

- Strong analytical skills with the ability to interpret complex data and metrics to drive decision-making.

- Proficiency in utilizing analytics tools (Google Analytics, Adobe Analytics, etc. ) and marketing automation platforms.

- Excellent communication and leadership skills to effectively collaborate with cross-functional teams and manage direct reports.

- Demonstrated ability to manage budgets, optimize campaigns, and deliver measurable results.

- Certifications in Google Ads, Facebook Blueprint, or other relevant digital marketing certifications are a plus.

Location:. Bangalore.

Skills: performance marketing,digital marketing,sem,smm,google analytics.