Performance Marketing Manager
- Strategize and own the entire paid marketing strategy to acquire users through multiple paid channels in an optimized manner.
- Formulating Digital marketing strategies in order to increase brand visibility and improve online brand positioning of the business.
- Tracking efficiencies of the marketing spend across channels including Facebook campaigns, Google UAC campaigns, Ad networks and social media campaigns.
- Be experimental in exploring new channels to drive traffic and acquisition which includes performance marketing through FB/AdWords.
- Experience in leading and managing Facebook, Google Adwords UAC, Ad networks
- Experience in marketing automation.
- Should have a strong understanding of marketing tools such as FB Business/Google Adwords
- Well versed with analytics tools such as Facebook Analytics, Google Analytics, Branch, WebEngage
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