Posted By
Posted in
Sales & Marketing
Job Code
1049423
Strong understanding in running/building marketing campaigns, DM platforms like GoogleAds, Facebook Ads Manager, DV360, performance marketing channels, data analysis using excel
Role :
The Manager - Performance Marketing will report to the Associate Director - Marketing and will be responsible for :
- Owning performance marketing across all channels
- Working closely with the team and taking full ownership for delivering assigned B2C revenue/user targets
- Implementing marketing and growth programs
- Analyzing consumer patterns ( conversion ratios, competitor analysis) to advise on the effectiveness of media investments
- Prioritizing key marketing tactics across programs to maximize country growth, revenue, and efficiency targets
Requirements :
- Work experience : Minimum of 4 years
- Expertise in building & running marketing campaigns to drive consistent sales revenue growth for the company
- Strong understanding of digital marketing platforms (Google Ads, Facebook Ads Manager, DV360, etc.)
- Strong understanding of marketing channel attribution, measurement frameworks, and key business and channel metrics
- Understanding of performance marketing channels like Programmatic Displays, UAC, and local channels
- Comfort with data structuring and analysis using Microsoft Excel
- Ability to translate data into insights and decision points for internal stakeholders
- Exemplary written, oral, and visual communication skills
- Entrepreneurial mindset, execution focus, and an adaptive temperament in face of start-up chaos
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Posted By
Posted in
Sales & Marketing
Job Code
1049423