Manager - Performance Marketing

- PPC Campaign Management/Google Analytics

- Web development & landing page optimization

- Client Retention & Relationship Management

- SEMrush, SEO Quake / Moz, SEO optimization

- Strategic Thinking

- Content Creation

- Social Media Marketing

- Metrics & Analytics / Conversion rate optimization

- Daily conversation includes liaising with all business stakeholders/heads & the sales team for understanding the sales trajectory, call center feedback and taking necessary steps

- Initiated & implemented source attribution in LMS and integrating with CRM for facilitating end to end tracking of customer journey and establishing customer lifecycle value

- Automated all marketing reports for one-click view of digital channel performance and assess its contribution to sales for each business vertical