Manager - Online Marketing/Paid Marketing - BFSI

Job Description:

We are seeking a performance marketing manager to help in execution of acquisition campaigns for prospects through paid marketing campaigns. You will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across digital channels.

Responsibilities:

- Develop short and long-term biddable account strategies and roadmap with the agency (Search, Display, YouTube, Facebook, Twitter, Affiliates, Native etc.)

- Measure and optimize our paid marketing campaigns using dashboards, such as Google Analytics and marketing analytics reports. Creating comprehensive reports & analyze on key performing indicators and identify opportunities for improvement monthly.

- Research and test partnerships with new vendors/partners to expand our reach and/or reduce the cost-per-acquisition.

- Collaborate with marketing team to maintain a consistent brand voice and message across all paid digital avenues.

- Craft landing pages and lead generation forms for our content to distribute through relevant paid channels.

- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

Requirements:

- In-depth knowledge of the various paid marketing channels, including paid search (Google/Bing Ads), social media advertising (Facebook & Twitter Ads), Affiliates, and content distribution and placement networks like Outbrain and Taboola.

- Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.

- Experience handling marketing budgets and forecasting/reporting results.