Designation: Online Marketing Manager  Qualification: MBA (Marketing) + Engineering degree   Years of experience: 4-8 years of online marketing in eCommerce / internet-based businesses  Role description:   You will be responsible for online marketing for CL Educate's GKP (gkpublications.com) division. This is an individual contributor role.  - You will be responsible for the paid search campaigns using Google AdWords. You will research keywords, define the campaign and ad group structure, write ad copies, go through Search Query Report to add negative keywords, add automated rules to adjust bids.  - You will be responsible for the Amazon Marketing Service campaigns. You will ideate and finalize the keywords, key message, campaign goal, banner content and will set it up in AMS.  - You will be responsible for Search Engine Optimization. You will define the target keywords and track their rankings in Moz, work on on-page optimization by writing title, description, run link-building outreach programs.  - You'll be responsible for conversion optimization of landing pages and product pages. You will research and come up with layout, navigation and sketch of GKP pages and produce wireframes using Axure. You will work with graphic designer and web designer to take it from wireframe stage to final webpage.   How will your typical day look like- :  This role is very hands-on, cross-functional and collaborative in nature.  Here is is sample :   - Add new Google PPC campaigns on coaching for SSC JE exams in AdWords  - Analyze the Amazon paid campaign performance for GATE books   - Finalize the on-page SEO elements for GATE 2018 test series product  What do we expect from you :   - Should be comfortable with numbers (You chew vlookups and pivottables for breakfast!)   - Solid experience with Google AdWords (You start becoming insomniac if the Quality Score falls below 8!)  - Good knowledge and experience on SEO (You just can- t wait for Friday to catch latest episode of Moz Whiteboard Friday!)  - Excellent copywriting skills (if you check Copyblogger before checking Whatsapp in morning, you would enjoy yourself in this role!)   - Embodies ROOHI (Risk taking, Openness to feedback, Ownership, Honesty, Innovation) values.  If interested, kindly share your updated CV with following details:   Link of blog/writing/design portfolio : Total experience:  Relevant experience:  Current CTC (Fixed + Variable):  Expected CTC:  Notice Period:  Reason for Change:  Current Location:

Delhi NCR

Manager - Online Marketing - eCommerce 

Manager - Online Marketing - eCommerce  ,Job Description for Manager - Online Marketing - eCommerce  in CL Educate Ltd. in  Delhi NCR for (4-8) years of experience. Apply Now!

Job Description for Manager - Online Marketing - eCommerce  in CL Educate Ltd. in  Delhi NCR for (4-8) years of experience. Apply Now!