Manager - New Product Development - FMCG

Job Description:

- Identify consumer and market trends to determine new product opportunities and present.

- Interact with the Key Stakeholders to develop a product lineup, specifications, pricing, competitive analysis, and product launch timeline.

- Develop and implement a comprehensive brand strategy from product portfolio lens that aligns with the company's overall business objectives.

- Own, drive and deliver the brand's P&L goals in collaboration with the channel heads for all the key launches.

- Oversee the management of the product portfolio, including product development, innovation, and lifecycle management.

- Conduct market research and analysis to identify consumer trends, market opportunities, and competitive threats.

- Use data-driven insights to inform brand strategies.

- Collaborate with cross-functional teams, including Sales, Product Development, Supply Chain, and Finance, to ensure alignment and support for brand initiatives.

- Define and track key performance metrics to measure the success of brand initiatives on product portfolio.

- Ensure the product quality of current portfolio is in line with the consumer expectations.

- Managing the variants and pack sizes with channels team and ensuring timely delivery.

- Lead packaging projects from activity management POV.

- Lead claim substantiation with agencies and drive product differentiation from consumer lens.

The Successful Candidate?

- Candidates coming with strong (3+ years)new product development (NPD) experience in the FMCG domain at D2C brands.

- Confident and capable communicator (verbal and written).

- Must have a thorough knowledge of Microsoft Office applications (Excel, PowerPoint, and Word) Fundamental understanding of product design and/or manufacturing.

- Strong data management and analytical mind with a strategic ability to support category decisions.

- Strong attention to detail with excellent project management and organizational skills.

- Bachelor's degree is a must

- MBA would be a plus.

- Ability and willingness to travel extensively.

Location: In Gurgaon or Willing to relocate to Gurgaon.