Manager - Modern Trade - FMCG

JOB PROFILE:-

- Handling Modern Trade Business on Pan India Basis

- Key role in strategy planning & managing marketing budget for all sub functions in marketing verticals including consumer & trade schemes.

- Develop the trade & consumer promotion inputs in the form of quarterly and annual calendar as per the inputs agreed and discussed with Key Account Managers.

- Managing trade promotion and visibility budget in order to ascertain the cost impact and aiming at increasing brand equity and brand positioning.

- Evaluate promotion efficacy.

- Work closely with Key Account Managers in order to provide timely inputs to their customer & strengthen relationship further.

- Provide inputs to the product team on innovative ideas for creating strong equity of company product in the Modern Trade channels.

- Co-ordinate with all modern trade chains for implementation and execution of in stores marketing activities & smoothly running of consumer offers on PAN India basis

- Implementing BTL consumer marketing programs across markets and work with the key markets on implementing of Brand plans.

- Agency and vendor management.

- Responsible for Modern Trade Target Vs Achievement on Pan India Basis.

- Responsible for Sku Listing and Mapping in Modern Trade Chain on Pan India Basis required developing the business.

- Negotiating shelf space and visual merchandising.

- Formulates Business/Promotional Plans for Modern Trade Chains on Pan India Basis to maximize

- Business development.

- Define and set the revenue targets for the partners.

- Total monitoring of supply chain, distribution & Re-distribution.

- Term of Trade Finalization