Posted By
Posted in
Sales & Marketing
Job Code
625021
JOB PROFILE:-
- Handling Modern Trade Business on Pan India Basis
- Key role in strategy planning & managing marketing budget for all sub functions in marketing verticals including consumer & trade schemes.
- Develop the trade & consumer promotion inputs in the form of quarterly and annual calendar as per the inputs agreed and discussed with Key Account Managers.
- Managing trade promotion and visibility budget in order to ascertain the cost impact and aiming at increasing brand equity and brand positioning.
- Evaluate promotion efficacy.
- Work closely with Key Account Managers in order to provide timely inputs to their customer & strengthen relationship further.
- Provide inputs to the product team on innovative ideas for creating strong equity of company product in the Modern Trade channels.
- Co-ordinate with all modern trade chains for implementation and execution of in stores marketing activities & smoothly running of consumer offers on PAN India basis
- Implementing BTL consumer marketing programs across markets and work with the key markets on implementing of Brand plans.
- Agency and vendor management.
- Responsible for Modern Trade Target Vs Achievement on Pan India Basis.
- Responsible for Sku Listing and Mapping in Modern Trade Chain on Pan India Basis required developing the business.
- Negotiating shelf space and visual merchandising.
- Formulates Business/Promotional Plans for Modern Trade Chains on Pan India Basis to maximize
- Business development.
- Define and set the revenue targets for the partners.
- Total monitoring of supply chain, distribution & Re-distribution.
- Term of Trade Finalization
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Posted By
Posted in
Sales & Marketing
Job Code
625021
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