Manager - Mobile Content Marketing on App - Online/Media/Advertising

CONTENT MARKETING & COMMUNICATIONS :

- Build and manage content and communications practices for apps.

- Create rich, engaging and click-worthy content for app journeys, customer engagement and conversions.

- Analyze and monitor the performance of apps and re-write the content accordingly.

- Design and create communications for the mobile app marketing.

- Lead the content marketing initiatives for apps.

- Track, measure and analyze all content initiatives to deliver the business objectives.

- Would be responsible for app marketing promotions from a content and communications end.

- Work with UI/UX designers and app marketers to develop the end-to-end content and communications for mobile apps.

- An eye for detailing with intuitive content writing skills.

- Drive initiatives leading to improvement in retention and engagement ratios

- Manage and drive mobile app multilingual strategy to drive business and engagement metrics.

- Building content & communications partner ecosystem for end-to-end deliveries