Manager - Media Planning

Media Planning Manager

- Genre /Channel Viewership Analysis to understand channel growth areas and need gaps as well to look for Channel Highpoints for sales pitches at a client level

- Ideation for revenue maximization

- Creating Show Packages along with Pricing team & finding integration opportunities to monetize

- Adex analysis to understand potential and growth prospects.

- Other Opportunities in terms of in-content integrations, marketing initiatives, digital etc

- Creating monthly/weekly updation/forecasting reports based on viewership and adex

- Competition update in terms of content, adex, viewership shifts

- Become the one point of contact for the channel and sales team

- Coordinate with channel teams on integrations - mediator & enabler

Key skills:

Tools: YUMI (BARC), Advanced Excel, TGI, IRS