Manager - Media Marketing - Auto/Consumer Durable

Candidates only from Automobile or consumer durable can apply.

Role :

- Formulating Media Strategy in line with the brand objectives

- Briefing the media agency for plans

- Evaluating the plans sent by the media agency

- Looking for innovative options to reach out to the customers

- Keeping a track and monitoring the media activity of our brands and competition

- Tracking and Management reporting of key MIS including SOE, SOV, Campaign efficiency, Competitive landscape, etc.,

- Control spending's, anticipating savings through advance planning & effective negotiation with channels/publishers

- Build productive relationship with media vendors

- Maximizing brand impact through sponsorship etc

- Seamless coordination of media activity with agency, brand team and the sales team.

- Keep close tabs on the upcoming media properties and ensure associations with appropriate platforms