Manager - MarTech Management - Retail/BFSI

Key Responsibilities:

- Serve as super-user and product evangelist for digital tools and marketing technology platforms

- Own end-to-end of MarTech management, from vendor selection and assessment to implementation and optimization.

- Work with relevant stakeholders to develop and implement change management plans including rollouts; being hands-on when needed.

- Own the MarTech roadmap, clearly outlining the deliverables and timing.

- Plan and run training to increase user adoption.

- Advocate and champion tools & platform adoption internally to deliver operational efficiencies (automation) and marketing personalization to our customers.

- Keep abreast with the latest technology trends and recommend opportunities when they arise.

- Evaluate the MarTech stack regularly to ensure it's the best in class.

- Work with relevant stakeholders to review and optimize the MarTech budget to increase ROI.

- Work with the CMO and Global Marketing Leads and their respective teams to address marketing technology needs, planning and implementing MarTech best practices.

- Liaise with Enterprise IT to align MarTech to the larger enterprise IT requirements.

- Liaise with Legal and Compliance to understand applicable data laws, and ensure our implementation and use is compliant.

- Liaise with Data and Product teams to oversee MarTech enhancements that increase the view of the customer (Customer 360)

- Lead the selection, assessment, implementation, and optimization of MarTech solutions.

- Regularly evaluate and optimize the MarTech stack.

- Plan and conduct training sessions to increase user adoption of MarTech tools.

- Develop and manage the MarTech roadmap, outlining key deliverables and timelines.

- Proficient in setting up and managing GTM, including tags, variables, triggers, and custom JavaScript.

- Skilled in GA4 integration, tracking events, and setting up custom dimensions and metrics.