Manager - Marketing - Wedding Sector

Looking for MARKETING MANAGER - Weddings for our client - an established multinational company for their soon to be launched venture in the wedding space.

CORE ROLE

- Building & execution of the Customer Acquisition Plan

- Positioning the company as a - Wedding Products & Services Expert- among the TG

- Development & management of a HNI Customer Database

- Creation of the Company's Customer Presentation

- Development and execution of Barter programs with media

- Development and execution of Partner programs with on ground partners

CONSUMER

- Development of Consumer Insights

- Development of the Social & Digital marketing program

- Development of the Advertising material

- Development of Collateral material for partners etc

- Tracking of Consumer Feedback

DATABASE

- Development & ownership of a HNI customer database

- Identification & management of database partners

- Screening & validation of the HNI database

STAKEHOLDER MANAGEMENT

- Marketing Director & marketing team for inputs on the overall marketing plan

- Brand Head & team for inputs on the plan and material from brands

- Digital Director & digital team for inputs and execution of the social & digital marketing plan & development of the customer presentation

- Editor & editorial team for inputs on the curation & content for the presentation and the marketing plan

CANDIDATE PROFILE:

PERSONALITY/OTHER:

- Female may be preferable given the nature of business

- Has personality to inspire confidence & wield influence in a matrix system

- Genuine interest in the HNI wedding market

- Needs to be customer focussed to drive marketing programs

- Needs to have personal exposure to weddings and affluent buying behaviour

- Needs to have an existing vendor network and an interest in developing it further

- Independent and self motivated

- Needs to be highly organised with top time management skills

- Willing to travel

- Creative in thought process and approach

- Would be Bombay based

KNOWLEDGE/SKILLS/EXPERIENCE

- 6+ years post education work experience

- Expected to be over 30 years of age

- Knowledge of affluent buying behaviour, wedding business, categories and brands

- Experience in database management would be a strong positive

- Ability to work collaboratively across the matrix structure & stakeholders