Manager - Marketing - Used Car

Job Profile: Retail Marketing.

Location : Chakan, Pune.

Qualification : Graduation+ MBA (Marketing).

Experience : 6-10 Years.

The role holder is responsible for leading Demand Generation at Retail, ensuring effective retail marketing efforts of Mercedes-Benz India through the Franchise network.

Responsibilities:

- Create a Demand generation plan based on the Annual Operative Plan Marketing.

- Oversee all marketing activities at the dealerships be it Print, Events, Digital Marketing and Other activities.

- Plan, implement and review the retail marketing budget.

- Ensure achievement of enquiry and order bank targets to support Sales.

- Manage administrative activities for the team like Claims Processing, MIS, Reporting and Compliance.

- Effectively Monitor and guide the team at Franchise Partners.

Required Skills:.

- Must have experience with Used Car Marketing as well Corporate Marketing at retail level.

- Knowledge of Luxury marketing.

- Good Communication Skills.