Manager - Marketing Strategy - Real Estate - IIT/IIM/ISB

Manager Marketing Strategy

Requirement:

- 3-5 years' experience in the marketing segment (digital or otherwise in Indian Real Estate) or individuals with equivalent/relevant experience. Candidates from Tier 1 colleges are preferred.(IIT/IIM/ISB prefered)

- Individuals with 1-2 years' of experience in business development or sales or heading a business vertical

- Intermediate knowledge/experience with Google Sheets, Google Slides, etc.

- Strong math/analytical and quantitative skills.

- Experience with FB Ads, Google Ads, Amazon Ads, Programmatic Buying and other allied tools such as Google Analytics, Google Tag Manager, etc, is a plus but NOT mandatory.

- Someone who enjoys taking ownership learns quickly, and has a strong bias for action.

- Has the ability to break down a problem into smaller chunks and the ability to balance between the big picture and tactical activities.

- Problem solver, able to troubleshoot issues independently or escalate when necessary - a sense of accountability and sound personal judgment.

- Close attention to detail, accuracy, follow-through and excellent organizational skills.

- Able to track high volume activity with exceptional follow-through and attention to detail.

- Has in the past led teams and worked in high growth environments

- Must have built a business vertical from zero to one or one to ten.

Job Description:

- Lead a 3-tier marketing team and responsible for all key deliverable matrices

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Utilize data-driven insights to optimize campaign performance and drive continuous improvement in key metrics such as click-through rates, conversion rates, and return on investment (ROI).

- PPC & Social Media campaigns management. Implementing remarketing and retargeting strategies.

- Efficiently manage advertising budgets to maximize results without overspending.

- Collaborate with cross-functional teams to ensure alignment of digital marketing initiatives with overall business objectives and marketing strategies.

- Monitor and analyse website traffic and user behaviour using tools such as Google

- Analytics to identify opportunities for optimization and enhancement.

- Stay informed about emerging trends and best practices in digital marketing, and proactively recommend innovative strategies to stay ahead of the competition.

- Provide regular performance reports and insights to key stakeholders, highlighting successes, challenges, and areas for improvement.