Manager - Marketing - Startup - IIT/NIT

Responsibilities:

- Strategise the creative development of brand themes that convey the brand point of view, and business targets for the quarter.

- Develop and direct measurable multi- channel, cross channel, channel specific, product, promotional, and cause related marketing programs that tie back to brand strategy and business goals.

- Employ a variety of communications tools: print advertising, visual merchandising, Radio & Television

- Ensuring the brand gets communicated in the right way across all consumer touchpoints consistently across online, public relations, direct marketing, strategic partnerships, events marketing, social marketing, viral marketing, cause related and local/community initiatives.

- Facilitate integration of marketing channels, merchandising, product development and other departments as appropriate, to fully develop Big Ideas.

- Drive continuous consumer research to help understand the profile and needs and right messaging to customers

- Choosing and working with the right partners to be able to achieve the key obejctives

- Develop a strong integrated marketing team. Ensure best practices in the development of marketing programs including the writing and sharing of strong creative briefs that will result in creative communications that are on strategy, on brand, and on deadline.

- Develop, optimize and track annual brand marketing budget.