Manager - Marketing - Staking/Crypto/Blockchain Vertical

About:

- Our client is on the lookout for a visionary and adept Marketing Manager to spearhead our marketing efforts in the realm of restaking.

- This role will focus on driving the integration and advancement of restaking innovations, particularly in decentralized finance (DeFi), rewards systems, and product positioning.

- This person will be responsible for crafting and executing a comprehensive marketing strategy that aligns with our business goals and growth ambitions.

- You will be instrumental in elevating our product's market presence and technical prowess within the rapidly evolving digital landscape.

Location: Remote

About the role:

Campaign management:

- Implement marketing campaigns across digital channels (e.g., social media, search engines) and crypto-specific platforms to achieve user acquisition and engagement goals.

- Monitor and analyze campaign performance, making data-driven adjustments to maximize results.

Market research:

- Perform market research to understand trends, user needs, and competitive landscape.

- Use insights from analytics to inform marketing strategies and improve campaign effectiveness.

- Media partnerships: Cultivate and maintain relationships with media partners, advertising agencies, and vendors.

Social media management:

- Oversee social media accounts, including Twitter, LinkedIn, and Telegram, to enhance community engagement and brand visibility along with crypto specific social media platforms such as Farcaster and Debank

- Closely work with the Community team to identify key concerns, capture insights and foster a positive online presence.

- Assist in managing relationships with key opinion leaders (KOLs) and influencers to boost brand awareness and credibility.

Event and partnership support:

- Assist in organizing and promoting community events, webinars, and other marketing activities.

- Contribute to co-marketing efforts and collaborations with integrated DeFi partners, L2s and broader industry partners.

- Monitor key performance indicators (KPIs) and prepare reports on marketing activities and results.

- Present findings and recommendations to the leadership

Reporting:

The Role:

- Collaborate with product development teams to ensure alignment between marketing strategies and product offerings.

- Develop and implement strategic marketing plans to achieve company objectives and KPIs.

- Drive brand consistency and messaging across all marketing channels and touchpoints.

- Manage and lead a team of marketing professionals, providing guidance, coaching, and support as needed.

- Manage the marketing budget effectively, allocating resources efficiently to maximise results.

- Stay abreast of industry developments and best practices, continuously seeking opportunities for innovation and improvement.

Requirement:

- 5+ years of experience in marketing management roles, with a track record of successfully executing marketing strategies and campaigns.

- Strong team management skills, with the ability to motivate and inspire team members.

- Excellent analytical abilities, with proficiency in data analysis tools and techniques.

- Creative thinker with a strategic mindset and a passion for innovation.

- Experience with brand and content marketing