Manager - Marketing - Social Media

Job Title: Marketing Manager

Location: Chennai, Valasarawakkam

Experience: 2-4 Years

About the Role:

We are seeking a dynamic and results-driven Marketing Manager to join our team in Chennai. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, generate leads, and increase customer engagement. You will play a crucial role in establishing our market presence and achieving our business objectives. -

Responsibilities:

Strategic Planning:

- Establish clear positioning, identify target audiences, and develop comprehensive marketing plans with measurable objectives across various channels and segments.

- Analyze market trends, customer insights, and competitive landscape to inform strategic decisions.

Campaign Management:

- Lead the execution of multi-channel marketing campaigns from conception to completion, ensuring alignment with overall business goals.

- Conceptualize and execute campaigns across the prospect and customer lifecycle, ensuring consistent messaging and brand alignment.

Digital Marketing:

- Develop and implement online marketing and social media strategies to enhance brand visibility and engagement.

- Partner with email, performance marketing, and web teams to optimize lead-nurturing tactics.

- Utilize marketing automation and CRM tools to streamline processes and improve efficiency.

Analytics and Reporting:

- Create, maintain, and analyze marketing analytics reports across multiple platforms, extracting key insights for campaign optimization.

- Track and measure the effectiveness of marketing initiatives, providing regular reports and recommendations.

Content and Communication:

- Develop creative briefs and guide creative direction for all advertising and public-facing communications, including print, digital, and video assets.

- Manage content and updates for customer and internal touchpoints.

- Ensure consistent brand messaging across all channels.

- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Market Research and Insights:

- Gather and analyze customer and market insights to inform outreach strategies and improve conversion rates.

- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.

Media Relations:

- Establish and maintain relationships with media contacts.

- Help to manage Public relations.

Candidate Requirements:

- Bachelor's degree in Marketing, Business, or a related field.

- MBA in Marketing is highly preferred.

- 2-4 years of proven experience in a marketing role.

- Proficiency in online marketing and social media strategy.

- Established contacts in media.

- Demonstrated knowledge of various marketing tactics.