Manager - Marketing - SMEAG - Bank

Client - A Leading Private Sector Bank

Base Location - Mumbai

Overall Responsibility -

- The incumbent will be responsible for managing the responsible for strategic marketing functions of the SMEAG group of the bank.

- The incumbent needs to have displayed a high level of achievement in managing all aspects of marketing, namely Events, Creative design, B.T.L activities and Digital.

General Roles and Responsibilities:

- Responsible for conceptualising and executing the marketing plan to aid in business generation.

- Working on focus business clusters to identify associations, thought leaders, etc. and tie up with them to work out a comprehensive marketing program which could include seminars, summits, workshops, other media formats, etc.

- Alliances with corporates/agencies with focus on SME sector for offers, partnerships, and platforms, both offline and digital.

- Driving partnerships for effective planning and execution of planned deliverables deriving optimum brand mileage and business impact.

- Tracking of ROI from programs to ensure business generation.

- Presenting to the senior stakeholders of the bank and driving buy-ins for future programs.

Ideal Skill Set:

- Proficient in skill

- Strong written and oral communication

- Strong event management background

- B2B marketing experience will be a plus