Manager - Marketing - Retail/Media

Responsibilities:

- Set current and long-term goals for internal teams

- Design and review the Marketing department's budget

- Build relationships with media and stakeholders through creative PR strategies

- Monitor all marketing campaigns and improve them when necessary

- Prioritize marketing projects and allocate resources accordingly

- Prepare regular reports and presentations on marketing metrics for the CEO

- Conduct market analysis to identify challenges and opportunities for growth

- Provide guidance and ideas to organize effective marketing events

- Forecast hiring needs for the Marketing department

- Participate in the quarterly and annual planning of the company's objectives

- Track competitors- activities

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Coach the team and get the best from everyone

- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues and anticipate bottlenecks

- Align the company around the brand's direction, choices and tactics

- Brainstorm new and innovative growth strategies