Manager - Marketing - Retail

Key Responsibilities & Key Performance Indicators :

Marketing Promotions :

- Understanding the challenges for each location/store and accordingly devise a marketing plan to achieve the business targets

- Demographic and psycho graphic understanding of markets dynamics at airport/store level/city level

- Develop communication, creatives and other material by closely working with graphic designer / agency.

- Work closely with Category team, VM team to build synergies for each marketing initiative

- Work, train location teams to drive all promotions as per the plan. Prepare and share the process note with Location manager

- Monitor location performance and analyse the activities initiated. To share weekly analysis reports to improvise or change a promotion.

- Undertake consumer research and analyzing customer feedback

- Ensure quarterly and half yearly marketing calendar is prepared along with the team and implemented at the location

- Liaise with brands in planning promotions for locations.

- Drive company's loyalty program in all locations to increase enrollments and repeat purchase.

- Deploy best practices and successful marketing initiative across various stores

- Competition learning and analyzing their initiatives.

- Ensure quality execution by working with approved and qualified vendor

- Reduce the cost through effective planning and execution

- Responsible for keeping brand manual up to date and conduct Brand audits.

- Responsible for launches and events in the country

- Ensure company is active in all Trade events in country

- Responsible for initiating and maximizing PR for company in country Trade publications

KPIs :

- Increase Penetration, Avg bill size and basket size

- Effective planning & quality execution of Marketing and promotion calendar.

- Effective capture & analysis of consumer, marketing & promotional feedback

- Consistency & volume of communication elements and availability

- Increasing brand value and image.

Educational Qualification : MBA (marketing)

Salary: upto 10 LPA