Manager - Marketing - Retail

Responsible for overseeing Marketing initiatives for the set of Brands. Works to develop areas such as Marketing communications, including advertising and promotions and customer service.

Primary Responsibilities/ Job Description:

- Responsible for Formulating & implementing ATL / BTL promotion activities (Electronic, Digital, Web based, Outdoor, Print, Window Display, QPS, Consumer Offers & Activation) for the set of brands

- Ideating social media marketing & other digital marketing plans & effective executing the same

- Coordination with the brand and PR agency for press releases, photo shoots and other media events

- Plan and implement Marketing Calendar

- Formulate and Manage Marketing budget, and monitor monthly marketing expenses vis-a vis budget

- Tracking competitors spend.

- Manage and Strategize CRM programs like Loyalty Programs, Referral Programs for the end consumers

- Lead Generation for increasing footfalls / walk-ins in all the retail outlets

- Measure and report performance of all marketing campaigns, and assess against goals

- Media buying / Media plans

- Preparation of Strategy document for long term guidelines on the basis of market reality

- Develop effective and efficient brand and communication strategy to drive brand imagery and aggressive business goals

- Develop competitive analysis/ market intelligence, promotions, communications and budgets

- Creating marketing roadmap.

Job Specifications/ Requirements:

- MBA or equivalent degree preferred.

- Minimum 10 years- experience in marketing and promotion, PR, event management, and/or advertising

- Minimum 2 years- experience at a senior managerial level